The new logo has the name SC East Bengal imprinted on it…

East Bengal will participate in the Indian Super League (ISL) and all competitions henceforth as SC East Bengal. 

A new logo of the club was also unveiled with ‘SC East Bengal’ imprinted on it. 

East Bengal entered into a Joint Venture (JV) partnership with Shree Cement Limited in September which ensured their participation in ISL. 

In October, East Bengal club officials signed the final definitive documents and term sheet with their investors Shree Cement Limited which would transfer the club’s sporting rights as well all its assets and properties (including intellectual) to the newly formed company -Shree Cement East Bengal Foundation. 

In the new entity, 76 per cent share will be owned by the investors while East Bengal will own the remaining 24 per cent.

They have roped in Liverpool legend and former England international Robbie Fowler as their head coach on a two-year deal.

The new coach along with his coaching staff has reached Goa and is currently in quarantine, following the safety protocols laid down by the organisers. 

Fowler will be accompanied by a team of coaches to assist him at the Red and Golds. Here is a list of his backroom staff.

Anthony Grant (Assistant Coach)

Tony Grant, a former Manchester City midfielder and had formerly assisted Fowler at Brisbane Roar last season.

Renedy Singh (Assistant Coach)

Former India international footballer Renedy Singh joins Fowler’s backroom staff as the Indian assistant coach.

Terence McPhillips (Set Piece Coach)

McPhillips, a former Liverpool youth product, has experience of managing English third-tier club Blackpool FC during the 2018-19 season.

Robert Mimms (Goalkeeper Coach)

The former Tottenham Hotspur goalkeeper has prior experience of working in India. Mimms had worked at Jamshedpur FC (2017-18) and ATK (2018-19) under coach Steve Coppell.

Jack Inman (Sports Scientist)

Jack Inman has the prior experience of working as a sports scientist and English clubs Macclesfield Town FC and Bury FC.

Michael Harding (Physio)

Joseph Walmsley (Analyst)

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